[partner] this winter is not too cold. Mobvista Inc., the overseas subsidiary of huilian technology,
from：Ding xing quantum Release time： viewed：1010time
Introduction to quantum
On December 12, Mobvista Inc., the overseas subsidiary of guangzhou huisang network technology co., LTD., invested by ding xing quantum, successfully listed its shares in Hong Kong, trading at the ipo price of HK $4.00 per share, 1000 shares per share, and sold 318 million shares globally, with stock code 186.hk. Duan wei, founder of huiliang technology, cao xiaohuan, founding partner and CEO of dingxing quantum investment jin yuhang attended the bell ringing ceremony.
Mr. Jin yuhang (second from the right), founding partner and CEO of dingxing quantum, was invited to attend the bell ringing ceremony
Duan wei, founder and CEO of hualiang technology, thanked all employees and investors at the bell ringing of the Hong Kong stock exchange.
Hui volume technology founder and CEO duan wei delivered a speech
Jin yuhang, founding partner and CEO of dingxing quantum (first from the left) duan wei, founder and CEO of huiliang technology (middle) cao xiaohuan, partner of huiliang technology (first from the right)A group photo
Jin yuhang, founding partner of dingxing quantum investment, said: dingxing quantum investment, as one of the investors of huilan technology, is proud of their achievements and honored to witness the rapid development of huilan technology. At present, huiquantity technology has become the world's leading application developer technology service platform and the first third-party mobile advertising platform in China. However, intelligent mobile advertising, a fertile land, still has more value to be tapped, and they are still unlimited in the future. The new industrial and economic parks, led by dingxing quantum, will be set up in wuhan and chongqing, jin said. At that time, as an important partner of the company, huilang technology will also enter the park and conduct in-depth strategic cooperation with dingxing quantum to promote the industrial development of the emerging industrial economic park.
Jin yuhang and duan wei
Jin yuhang and cao xiaohuan
New economy intelligent mobile advertising first
Established in 2013, huilang technology mainly USES the company's mobile advertising platform and analysis platform to deliver ads to advertisers or mobile analysis service users, and provide user acquisition and realization services. Charge relevant fees according to the advertising effect and subsequent data analysis service.
The listing of Mobvista Inc also makes huilang technology become the first smart mobile advertising stock in the global new economy, and the new member of the new third board and Hong Kong stock market.
According to the prospectus of Mobvista Inc., the capital raised by Mobvista inc. is intended to enhance the company's strength in big data, AL technology and IT infrastructure, and improve the company's services in mobile advertising and mobile analysis platform. To continue to implement the company's global strategy by enhancing the company's local service capabilities and expanding its global footprint; Make additional strategic investments and acquisitions to expand the company's ecosystem.
Strong global reach
Since its establishment in 2013, huili technology has been deeply involved in the overseas market and helped many enterprises to better open the overseas market through precision marketing. It has been highly praised by the industry. As one of the top mobile marketing platforms in Asia, huili technology has cooperated with well-known advertising platforms such as Google and Facebookt. At the same time, huilang technology is closely connected with global advertisers, serving advertisers in more than 60 countries and regions accumulatively, with direct customer rate reaching 96%, realizing full category coverage of games, tools, e-commerce and social content, with retention rate reaching 85%.
In 2017, overseas revenue exceeded 55%, with 12 offices worldwide. So far, the company has been able to reach more than 200 countries and handle 25 million AD requests per minute.
Mobvista Inc., as the core subsidiary of huisen technology, carries almost all the business of huisen technology. In the first half of 2018, Mobvista Inc. 's revenue was about $185 million, up 7.56% from a year earlier.
According to iresearch report: based on the average DAU of SDK realization in the first half of 2018, Mobvista inc. ranks among the top 10 globally, the second in Asia and the first in China. It is the largest third-party advertising platform in terms of customer service provided by the top 50 Chinese "haihai" apps (based on overseas downloads in 2017) in the five months ending June 30, 2018.
In the eight months ending August 31, 2018, Mobvista inc. received an average of about 913.7 million mobile device users per day and 2.5 billion mobile devices per month in terms of customer service and realized advertising, an increase of 119.7% and 66.1% over the same period of 2017, respectively. From June 30, 2018 to August 31, 2018, the company received an average of about 906.8 million mobile device users per day and 2.4 billion mobile devices per month in terms of customer service and realized advertising, an increase of 89.6% and 70.8% over the same period of 2017, respectively.
MobvistaInc. Since its establishment on June 30, 2018, solstice has been providing advertising for over 7 billion unique mobile devices. The company's advertisers are mostly Chinese app developers focused on overseas users. In 2015, 2016, 2017 and the six months ending June 30, 2018, the number of advertisers exceeded 600, 1700, 1900 and 1600 respectively.
New industry pillar promotes platform development
As a science and technology enterprise, technology research and development is the foundation and foundation of enterprise development. It is understood that mobile data analysis and advertising interaction services have brought about a rich dimensional data base for huiqo technology. On this basis, huiqo technology USES real-time AI model calculation to accurately depict users and conduct programmed delivery.
In 2017, technicians account for 49% of the company and r&d expenses account for 6.6% of its operating income. In this way, continuous and strong r&d investment to drive business growth with technology is the key to the development of huilan technology.
Huilang technology always adheres to the global integration strategy, enhances the localization service ability and expands the global business network, this move aims at expanding the global business coverage scope, at the same time, enhances the service ability of each region where the business operates, and constantly increases the capacity of the global service.
At present, the global mobile application promotion expenditure is rising year by year, with the average annual compound growth rate of 16.2% from 2017 to 2022, among which the scale of programmed advertising market is also rapidly increasing, which is expected to increase from 27.3 billion us dollars in 2017 to 69 billion us dollars in 2022, with the compound annual growth rate of 20.4%. It can be seen that programmatic advertising has become a new pillar of the mobile advertising industry, and as the head platform to master the technology, the amount of technology will further release its development potential.
Below are some pictures of the bell ringing scene
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